This is the part where I try to describe the value I bring.
At core: I’m an ideas guy (and to a lesser extent, a vibes guy).
I love thinking about edge cases, unintended consequences, and fourth-order impacts. I’m less interested in the thing itself, and more in how that thing reshapes incentives, systems, and behavior two or three steps down the chain.
A fundamental understanding to understanding me is: I communicate well because I am not that smart.
I don’t think I’m unintelligent, I prefer to think I’m unencumbered by excessive jargon, legacy assumptions, or the need to signal intelligence for its own sake. If I can’t explain something like I’m five, I probably don’t understand it yet. So I keep asking “why” until I do.
Artists often say that the most creative mind is that of a child, not because it’s simple, but because it’s free. Founders echo this: if you don’t know something isn’t possible, it just might be.
In founder-speak, this is called first-principles thinking. I prefer to call it being a little dumb.
One day, I will be rendered completely irrelevant by an LLM trained on Rick Rubin, a Bay Area techie, a NY Finance bro, and a golden retriever. The model will not require any fine-tuning to replace me.
I work best with early-stage teams, technical founders, and visionary weirdos who need someone to bridge chaos into clarity, ambiguity into insight, and ideas into execution.
Recently, I’ve been helping early stage projects, protocols, and startups:
- Narrative: Writing with precision, clarity, and voice
- Strategy: Clarifying direction, priorities, leverage
- Incentives: Tokenomics, systems design, governance mechanics
- Navigate People: We are deeply complex biological compute, and understanding people, their incentives, aspirations, and preferences, remains the unlock that drives everything else
Strategy & Narrative
I synthesize macro trends, technical insight, and incentive design into strategy. Whether it’s crypto tokenomics, open-source AI alignment, or narrative arcs that resonate with the market, I help teams:
- Clarify their why
- Define where to play and how to win
- Translate abstract vision into a roadmap
Content & Comms
I write with precision, voice, and edge. From meme-tier clarity to big-think essays, I create content systems that:
- Explain complex ideas simply
- Move minds and (hopefully) markets
- Build trust across audiences (users, investors, press)
Formats: Tweets, blog posts, UX copy, launch pages, pitch decks, internal briefs, meme threads with hidden insights.
Research & Analysis
I love deep dives and rabbit holes. Economic models, market structures, protocol design, behavioral dynamics, and a million other things that may interest me. My research helps:
- Evaluate strategic options
- Pressure-test narratives
- Benchmark competition or policy environments
Specialty: Bringing a macroeconomic and behavioral economics lens to future-looking tech.
Execution
One of my favorite words is autonomy. I like being handed problems with blurry edges and unclear solutions and being trusted to figure it out.
Navigation (aka People)
We are deeply complex biological compute. I can help you:
- Align incentives between cofounders, contributors, and users
- Design systems that make sense to real humans
- Mediate friction between vision and emotion
This is often the most important work, and the most invisible.
Want to collaborate, consult, or jam on something weird and ambitious?
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